Mert Sahinoglu

You’re playing and you think everything is going fine. Then one thing goes wrong. And then another. And another. You try to fight back, but the harder you fight, the deeper you sink. Until you can’t move… you can’t breathe… because you’re in over your head. Like quicksand. – Shane Falco (Keanu Reeves), The Replacements

In an economic depression, many small businesses and unemployed people look for a lifeboat to save them. They forget about the life fundamentals that bring them there and look for the next “great thing”. Nowadays, that “great thing” became social media.

Every corner you turn, you find another overcrowded social media seminar/workshop full of experts trying to teach you how to become successful. Suddenly there are 1000 experts telling you to be in it or lose it. Peer pressure combined with a mob attitude creates a chain of untested opinions. We jump in head first trying to learn about the “coolest” social media channels. We spend hours wasting ourselves in twitter, facebook, youtube & many other social media websites.

The stereotype profiles who fill these low budget training seminars are

• the desperate business owners who think they might learn an idea that will save their business;
• the unemployed who have given up finding a job
• Other social media addicts who dream that they will be the next great blogger or social media celebrity.

At the end of the day with no preplanned strategy for their personal and business lives; they simply act on desperation & impulse. They disappear in the quick sand still dreaming about becoming a social media success story.