A mosquito swarm is an annoyance to a cow on the field. Cows do not have arms so they just have to use their tails to fisk the mosquito away. The mosquito slowly sucks the blood away while the cow stands where it is. Google (mosquito) is trying to impossible again. It is trying to beat Apple (cash(cow)) in its own game. It is creating a phone that is more than twice the price of Iphone (Mac did the same with Apple while fighting Mac). It has no advertising budget. The only marketing tool seems to be the word of mouth adoration of early adopters. The marketing concept is brilliant. Give the phones to the employees. Let them brag about it. Let it spread like wild fire with the early adapters. Early adapters attract app developers (who tend to be part of the segment). Javascript, a well known language, is used to create the app library. The number and quality apps should surpass the Iphone apps in a fairly short amount of time. Google does not have any loyalty to any single one cell phone service provider. It does not care about having a hardware monopoly. All it wants is your advertising dollars. This phone will not take off right away. but the leverage based business model it relies on will beat Iphone, Blackberry, and any other competition in the long run by becoming the phone of choice for any phone plan in the world.
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