Comments on: Leverage Monopoly. http://mertsahinoglu.com/leverage-monopoly/ Research & Opinions of Mert Sun, 27 Nov 2011 21:44:19 +0000 hourly 1 By: Arif'02 http://mertsahinoglu.com/leverage-monopoly/#comment-46 Arif'02 Sat, 16 Jan 2010 18:47:04 +0000 http://mertsahinoglu.com/?p=74#comment-46 Considering the emergence of Google, it is not impossible to design/produce a similar service. Because it is the use and the gathering of information that is at the core of this service, today's resources make it possible for new parties to enter the competition. The important thing here is that how can one, a group or a company can achieve enough popularity that will be the driving force for that particular new entrant to compete with these already worldwide-known companies... There are so many useful applications and programs on the internet that are "supplied" by unknown coders or web pages but none of their names could have entered the Oxford English Dictionary such as Google's. So is it the popularity that makes a cyber service grow, gain reputation and eventually at the end make money or is it the utility of it? The answer is both actually. However, while some web pages do offer highly usable features, they remain small-time players in the competition. Innovation by itself is no more enough for anything. The key to gaining a significant market share is all about marketing what you have. How you market your idea is of course a topic deep enough to be discussed alone. Considering the emergence of Google, it is not impossible to design/produce a similar service. Because it is the use and the gathering of information that is at the core of this service, today’s resources make it possible for new parties to enter the competition. The important thing here is that how can one, a group or a company can achieve enough popularity that will be the driving force for that particular new entrant to compete with these already worldwide-known companies…

There are so many useful applications and programs on the internet that are “supplied” by unknown coders or web pages but none of their names could have entered the Oxford English Dictionary such as Google’s.

So is it the popularity that makes a cyber service grow, gain reputation and eventually at the end make money or is it the utility of it? The answer is both actually. However, while some web pages do offer highly usable features, they remain small-time players in the competition.

Innovation by itself is no more enough for anything. The key to gaining a significant market share is all about marketing what you have. How you market your idea is of course a topic deep enough to be discussed alone.

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