Google Instant brought in a whole new concept to marketing. I define it as medium tail keywords (not short or long). The traditional search marketing was divided into two realms: a) Short Tail Keywords: High Volume Low conversion keywords – Mainly informational – ex: Shoes b) Long Tail keywords: Low Volume Higher conversion keywords – [...]
Category Archives: Brand
Loyalty and Ownership
Monday, February 15, 2010
Did you know the loudest football game record holder (soccer) for a single game in the world is Inonu Stadium in Istanbul ? The amazing part is that capacity of the stadium is only 32145. Consider the fact that there are over 500 football and soccer stadiums around the world with over 40000 capacity (largest [...]